Buy Sell Love Durham

Connection, Empathy and Change in Real Estate

Why Some Homes Sell—and Others Just Sit

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Young couple standing in front of a home that is for sale. Featured image for a blog by Lindsay Smith, Buy Sell Love Durham about what you need to know about making an offer on a power-of-sale home.

If you’re feeling confused about the real estate market right now, you’re not alone.

Even as a seasoned broker, I’ve found this market unpredictable at times. So I can only imagine how overwhelming it must feel for buyers and sellers trying to make informed decisions.

If you’re thinking about buying or selling and need some clarity, click here to schedule a conversation. I’d be happy to walk you through it.

Why I Care About Making Sense of This Market

Before real estate, I spent more than a decade immersed in classical music. That experience shaped how I see the world: I value structure, clarity, and logic. I like understanding why something works—or doesn’t.

And right now? This year’s housing market feels like a song without a rhythm. Homes are listed, delisted, relisted. Prices jump, drop, and bounce. Buyers feel cautious. Sellers feel uncertain.

But here’s what I know: even in uncertain markets, there is a pattern. And when you understand it, you can move forward with confidence.

One Example: A Listing Without a Plan

Here’s a real case I’ve been watching:

  • Sold in 2014 for $450,000
  • Listed in Nov 2024 for $1,350,000 — no sale
  • Relisted in March at $1,300,000 — still no sale
  • Reduced to $1,200,000, then terminated
  • Relisted again in May and June — terminated again
  • Briefly priced at $999,000, then returned to $1,200,000

That’s five price changes and 133 days on market—with no offers.

This kind of pricing strategy isn’t a strategy at all. It’s reacting, not leading. And it leaves both the seller and the buyer confused.

So What Is Working?

Let’s look at the data in the same area:

  • Average asking price for sold homes: $1,048,000
  • Average sale price: $1,064,000
  • Average time on market: 29 days
  • Homes sold in May 2025: 5

Those successful sales all had something in common: they were priced to spark interest. They created urgency, and that urgency led to competition—which led to sale prices at or above market value.

The Pattern Is Clear

The strategy that’s working in this area is simple:
Price just below market to create demand. The buyer ends up paying market value—without overpaying—but the home sells faster and with less friction.

It’s not manipulation. It’s momentum. And it works.

Why So Many Homes Are Sitting

Right now in the same neighborhood:

  • 34 homes are for sale
  • The average current asking price: $1,213,000
  • The average original asking price: $1,190,000
  • But the average selling price is still about $150,000 lower than those list prices

Sellers are experimenting, adjusting prices on the fly, and hoping the right buyer comes along. But without a clear plan, they’re blending into the noise.

That’s where I come in.

You Don’t Have to Navigate This Alone

I’ve guided clients through shifting, uncertain markets before. The tools we use today are the same ones that have always worked:

  • Let the data lead
  • Stay consistent
  • And make strategic decisions—not emotional ones

My job is to help you filter out the noise so you can focus on what matters: getting your home sold, on your terms, in a timeframe that works for you.

When we work together, I’ll help you understand which homes will sell and which ones will sit—and how to make sure yours stands out.

Let’s Create a Plan That Works

If you’re thinking of selling and unsure where to begin, I’d love to help. Together, we can look at the market, outline a clear strategy, and avoid the pitfalls that are costing other sellers time and money.

Click here to book a one-on-one consultation. I’ll guide you through the process and help you make confident, informed choices in a confusing market.


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